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A Journalist's Guide to Survey Research and Public Opinion Polls
Dr. Cliff Zukin
Eagleton Institute of Politics
Center for Public Interest Polling
Professor of Political Science
Rutgers, the State University of New Jersey
Monday February 27, 2006, 8:30 a.m. - 11:30 a.m.
Room 1-114, Carlson School, University of Minnesota
321 19th Avenue South, Minneapolis, MN 55455
Co-sponsors:
Center for the Study of Politics & Governance, Humphrey Institute of Public Affairs
The American Association for Public Opinion Research
The Minnesota News Council
The Minnesota Chapter of the Society of Professional Journalists
Seminar Topics
- Covering political polls
- Understanding the sources of differences between polls' "horserace numbers"
- How to tell good polls from bad ones
- What is "margin of error," really?
- How question wording and the order of questions affect results
- How sampling works
- What weighting is, and why good pollsters use it
- Resources on the web
- Review of strengths and limitations of automated and internet polling
- Experts' contact info
Journalists and others interested in polling: Please join us for three hours of hands-on instruction and Q-and-A with one of the nation's leading teachers of polling methods, Dr. Cliff Zukin, Center for Public Interest Polling, Rutgers, the State University of New Jersey.
Registration information
To register, please email cspg@hhh.umn.edu with name, address, telephone number, and email address. Put "Public Opinion Polls seminar" in subject line of email. Seminar cost: $15 payable in advance or at the door. Checks must be made to "University of Minnesota". If sending in advance, send to: Jennifer Thompson, Coordinator, Center for the Study of Politics and Governance, Humphrey Institute, 301 19th Avenue South, Room 138-D, Minneapolis, MN 55455.
For parking and directions, please see: www.hhh.umn.edu/about/contact/parking.html
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University of Minnesota