Wisconsin: Election 2002 (Governor)

• Election Matchup
• Democratic Primary
• Candidate Favorability Ratings
• Candidate Issue Handling
• Campaign Advertising

Election Matchup

Scott McCallum (R) vs. Jim Doyle (D) vs. Ed Thompson (L)

1 "In the general election for governor in 2002, if the choices were the Democratic candidate, Attorney General Jim Doyle or the Republican candidate Governor Scott McCallum or the Libertarian candidate Ed Thompson, for whom would you vote?"

2 "If the 2002 election for Governor were held today, would you vote for Jim Doyle, the Democrat, Scott McCallum, the Republican, Ed Thompson, the Libertarian Party candidate, Alan Eisenberg, the Reform Party candidate, Ty Bollerud, an Independent, Jim Young, the Green Party candidate, Mike Mangan, the Guerilla Attack On State Spending Candidate, or Anab Jah Rasta Sensas-Utcha Nefer, the Rasta Movement Party candidate?"

3 "If the election for Governor were held today, for whom would you vote? Republican Scott McCallum, Democrat Jim Doyle, Independent Ed Thompson, or Green Party nominee Jim Young?"

Scott McCallum (R) vs. Tom Barrett (D) vs. Ed Thompson (L) vs. Jim Young (G)

1 "In the general election for governor in 2002, if the choices were the Republican candidate Governor Scott McCallum or the Democratic candidate Congressman Tom Barrett or the Libertarian candidate Ed Thompson, for whom would you vote?"

2 "If the general election were held today and the race was between Republican Scott McCallum, Democrat Tom Barrett, Libertarian Ed Thompson, and Green Party candidate Jim Young, who would you be most likely to vote for?"

Scott McCallum (R) vs. Gary George (D) vs. Ed Thompson (L) vs. Jim Young (G)

1 "In the general election for governor in 2002, if the choices were the Republican candidate Governor Scott McCallum or the Democratic candidate State Senator Gary George or the Libertarian candidate Ed Thompson, for whom would you vote?"

2 "If the general election were held today and the race was between Republican Scott McCallum, Democrat Gary George, Libertarian Ed Thompson, and Green Party candidate Jim Young, who would you be most likely to vote for?"

Scott McCallum (R) vs. Kathleen Falk (D) vs. Ed Thompson (L) vs. Jim Young (G)

1 "In the general election for governor in 2002, if the choices were the Democratic candidate, Dane County Executive Kathleen Falk or the Republican candidate Governor Scott McCallum or the Libertarian candidate Ed Thompson, for whom would you vote?"

2 "If the general election were held today and the race was between Republican Scott McCallum, Democrat Kathleen Falk, Libertarian Ed Thompson, and Green Party candidate Jim Young, who would you be most likely to vote for?"

Democratic Primary

Democratic Primary Matchup

1 "There will be a primary election in September to determine the Democratic Party's candidate for Governor. If you were to vote in that primary today, which candidate would you be most likely to vote for?"

Candidate Favorability Ratings

Jim Doyle Favorability Rating

1 "Do you have a favorable, unfavorable, or neutral opinion of Jim Doyle?"

2 "Please tell me whether you have a favorable or unfavorable impression of Jim Doyle."

Scott McCallum Favorability Rating

1 "Do you have a favorable, unfavorable, or neutral opinion of Scott McCallum?"

2 "Please tell me whether you have a favorable or unfavorable impression of Scott McCallum."

Ed Thompson Favorability Rating

1 "Do you have a favorable, unfavorable, or neutral opinion of Ed Thompson?"

2 "Please tell me whether you have a favorable or unfavorable impression of Ed Thompson."

Jim Young Favorability Rating

1 "Please tell me whether you have a favorable or unfavorable impression of Jim Young?"

Tom Barrett Favorability Rating

1 "Please tell me whether you have a favorable or unfavorable impression of Tom Barrett?"

Kathleen Falk Favorability Rating

1 "Please tell me whether you have a favorable or unfavorable impression of Kathleen Falk?"

Gary George Favorability Rating

1 "Please tell me whether you have a favorable or unfavorable impression of Gary George?"

Candidate Issue Handling

Candidate Issue Handling

1 "Regardless of which candidate for governor you prefer right now, which of the gubernatorial candidates - McCallum, Doyle, Thompson, or Young - do you think would do the best job handling each of the following? Who would do the best job of...?"

Campaign Advertising

Exposure to Television Campaign Advertising

1 "Have you seen any ads on television about the governor's race?"

Effect of Ads In Making Voting Decision

1 "Would you say that these ads have helped you make your decision about who to vote for or did they have no effect on your vote choice?"

Impact of Ads On Feelings About the Election

1 "Does the overall tone of these ads have a positive impact, a negative impact, or have no effect on your feelings about the election?"