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Wisconsin: Election 2006 (Governor)

Election Matchup
Candidate Favorability Ratings
Candidate Political Ideology
Candidate Issue Handling
Attention Paid to Gubernatorial Candidates
Importance of Gubernatorial Election

Election Matchup

Jim Doyle (D) vs. Mark Green (R)

Poll	Date	Doyle	Green	Other	No opinion	Sample	MoE
WISC-TV / Research 2000⁶	October 30 – November 1, 2006	50%	44%	2%	4%	600 LV	± 4.0
Badger Poll⁴	October 18-26, 2006	50%	36%	3%	11%	508	± 4.0
Rasmussen⁸	October 18, 2006	48%	44%	4%	4%	500 LV	± 4.5
WPR / St. Norbert College⁷	October 9-16, 2006	51%	38%	5%	7%	400 LV	± 5.0
WISC-TV / Research 2000⁶	October 2-4, 2006	48%	42%	1%	9%	600 LV	± 4.0
Rasmussen⁸	September 14, 2006	47%	44%	2%	7%	500 LV	± 4.5
WISC-TV / Research 2000⁶	September 5-7, 2006	49%	40%	1%	10%	600 LV	± 4.0
WISC-TV / Research 2000⁵	August 14-16, 2006	48%	38%	14%		600 LV	± 4.0
Rasmussen²	August 10, 2006	49%	41%	3%	7%	500 LV	± 4.5
Rasmussen²	July 12, 2006	47%	41%	4%	8%	500 LV	± 4.5
Badger Poll⁴	June 23 - July 2, 2006	49%	36%	16%		508	± 4.0
WPRI³	June 18-19, 2006	49%	37%	13%		600	± 4.0
Rasmussen²	April 20, 2006	47%	43%	3%	6%	500 LV	± 4.5
WPR / St. Norbert College¹	March 29 - April 7, 2006	43%	35%	8%	14%	400	± 5.0
Rasmussen²	March 20, 2006	45%	40%	6%	9%	500 LV	± 4.5
Rasmussen²	January 23, 2006	48%	41%	5%	6%	500 LV	± 4.5
Rasmussen²	December 8, 2005	45%	39%	5%	10%	500 LV	± 4.5
WPR / St. Norbert College¹	October 31 – November 11, 2005	45%	32%	10%	13%	400	± 5.0

1 "If the election for Wisconsin governor were held today, and the race were between Democrat Jim Doyle and Republican Mark Green as the major party nominees, would you be more likely to vote for Democrat Jim Doyle, Republican Mark Green, or an independent/third party candidate?"

2 "(Thinking about the 2006 election for Governor, suppose that Republicans nominate Mark Green and Democrats nominate Jim Doyle). If the election for Governor were held today, would you vote for Republican Mark Green or for Democrat Jim Doyle?"

3 "If the election for Wisconsin governor were held today between Mark Green for the Republicans and Jim Doyle for the Democrats, for whom would you likely vote?"

4 "Jim Doyle will be the Democratic candidate for Governor this year, but it is unclear who will be on the ballot for the Republicans. Suppose the final choice in November came down to Jim Doyle for the Democrats and Mark Green for the Republicans. As of now, do you prefer Jim Doyle or Mark Green?"

5 "If the 2006 election for Governor were held today, would you vote for Jim Doyle, the Democrat, or Mark Green, the Republican?"

6 "If the 2006 election for Governor were held today, would you vote for Jim Doyle, the Democrat, or Mark Green, the Republican, or Nelson Eisman, the Green Party candidate?"

7 "If the election for Wisconsin Governor were held today, would you be more likely to vote for Democrat Jim Doyle, Republican, Mark Green, or Nelson Eisman?"

8 "If the election for Wisconsin's next governor were held today, would you vote for Democrat Jim Doyle or Republican Mark Green?"

Jim Doyle (D) vs. Tommy Thompson (R)

Poll	Date	Doyle	Thompson	Other	No opinion	Sample	MoE
Rasmussen¹	April 20, 2006	44%	46%	6%	4%	500 LV	± 4.5

1 "Thinking about the 2006 election for Governor, suppose that Republicans nominate Tommy Thompson and Democrats nominate Jim Doyle. If the election for Governor were held today, would you vote for Republican Tommy Thompson or for Democrat Jim Doyle?"

Jim Doyle (D) vs. Scott Walker (R)

Poll	Date	Doyle	Walker	Other	No opinion	Sample	MoE
Rasmussen¹	April 20, 2006	48%	37%	4%	11%	500 LV	± 4.5
Rasmussen¹	March 20, 2006	46%	41%	4%	9%	500 LV	± 4.5
Rasmussen¹	January 23, 2006	47%	40%	4%	9%	500 LV	± 4.5

1 "Thinking about the 2006 election for Governor, suppose that Republicans nominate Scott Walker and Democrats nominate Jim Doyle. If the election for Governor were held today, would you vote for Republican Scott Walker or for Democrat Jim Doyle?"

Candidate Favorability Ratings

Jim Doyle Favorability Rating

Poll	Date	Favorable	Unfavorable	No opinion	Sample	MoE
WISC-TV / Research 2000³	October 30 – November 1, 2006	48%	42%	10%	600 LV	± 4.0
Badger Poll¹	October 18-26, 2006	51%	31%	17%	508	± 4.0
Rasmussen⁴	October 18, 2006	55%	42%	2%	500 LV	± 4.5
WISC-TV / Research 2000³	October 2-4, 2006	50%	40%	10%	600 LV	± 4.0
Rasmussen⁴	September 14, 2006	52%	47%	2%	500 LV	± 4.5
WISC-TV / Research 2000³	September 5-7, 2006	51%	37%	12%	600 LV	± 4.0
WISC-TV / Research 2000³	August 14-16, 2006	48%	36%	16%	600 LV	± 4.0
Rasmussen⁴	August 10, 2006	59%	37%	3%	500 LV	± 4.5
Rasmussen⁴	July 12, 2006	56%	41%	3%	500 LV	± 4.5
Badger Poll¹	June 23 – July 2, 2006	47%	30%	24%	508	± 4.0
WPRI²	June 18-19, 2006	44%	38%	17%	600	± 4.0
Rasmussen⁴	April 20, 2006	55%	43%	2%	500 LV	± 4.5
Rasmussen⁴	March 20, 2006	56%	40%	4%	500 LV	± 4.5
Rasmussen⁴	January 23, 2006	56%	41%	3%	500 LV	± 4.5
Rasmussen⁴	December 8, 2005	55%	42%	3%	500 LV	± 4.5
WPRI²	October 2-4, 2005	46%	38%	16%	600	± 4.0

1 "(For each of the following people, please tell me if you have a favorable impression of them, an unfavorable impression, or don't know enough to make up your mind) ... Jim Doyle."

2 "Please let me know if you have a favorable or an unfavorable opinion of ... Jim Doyle."

3 "Do you have a favorable or unfavorable opinion of Jim Doyle?"

4 "Do you have a very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable impression of Jim Doyle?"

Mark Green Favorability Rating

Poll	Date	Favorable	Unfavorable	No opinion	Sample	MoE
WISC-TV / Research 2000³	October 30 – November 1, 2006	45%	37%	18%	600 LV	± 4.0
Badger Poll¹	October 18-26, 2006	32%	34%	34%	508	± 4.0
Rasmussen²	October 18, 2006	49%	48%	3%	500 LV	± 4.5
WISC-TV / Research 2000³	October 2-4, 2006	43%	31%	26%	600 LV	± 4.0
Rasmussen²	September 14, 2006	53%	41%	5%	500 LV	± 4.5
WISC-TV / Research 2000³	September 5-7, 2006	39%	27%	34%	600 LV	± 4.0
WISC-TV / Research 2000³	August 14-16, 2006	37%	25%	38%	600 LV	± 4.0
Rasmussen²	August 10, 2006	46%	47%	8%	500 LV	± 4.5
Rasmussen²	July 12, 2006	48%	38%	13%	500 LV	± 4.5
Badger Poll¹	June 23 – July 2, 2006	47%	30%	24%	508	± 4.0
WPRI	June 18-19, 2006	26%	19%	55%	600	± 4.0
Rasmussen²	April 20, 2006	49%	34%	17%	500 LV	± 4.5
Rasmussen²	March 20, 2006	44%	37%	20%	500 LV	± 4.5
Rasmussen²	January 23, 2006	45%	32%	23%	500 LV	± 4.5
Rasmussen²	December 8, 2005	44%	38%	19%	500 LV	± 4.5
WPRI	October 2-4, 2005	24%	10%	66%	600	± 4.0

1 "(For each of the following people, please tell me if you have a favorable impression of them, an unfavorable impression, or don't know enough to make up your mind) ... Mark Green."

2 "Do you have a very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable impression of Mark Green?"

3 "Do you have a favorable or unfavorable opinion of Mark Green?"

Nelson Eisman Favorability Rating

Poll	Date	Favorable	Unfavorable	No opinion	Sample	MoE
WISC-TV / Research 2000¹	October 30 – November 1, 2006	16%	5%	79%	600 LV	± 4.0
Badger Poll¹	October 18-26, 2006	3%	2%	94%	508	± 4.0
WISC-TV / Research 2000¹	October 2-4, 2006	13%	4%	83%	600 LV	± 4.0
WISC-TV / Research 2000¹	September 5-7, 2006	6%	1%	93%	600 LV	± 4.0

1 "Do you have a favorable or unfavorable opinion of Nelson Eisman?"

Tommy Thompson Favorability Rating

Poll	Date	Favorable	Unfavorable	No opinion	Sample	MoE
Rasmussen¹	April 20, 2006	58%	39%	3%	500 LV	± 4.5

1 "Do you have a very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable impression of Tommy Thompson?"

Scott Walker Favorability Rating

Poll	Date	Favorable	Unfavorable	No opinion	Sample	MoE
Rasmussen¹	March 20, 2006	44%	36%	20%	500 LV	± 4.5
Rasmussen¹	January 23, 2006	44%	32%	25%	500 LV	± 4.5
Rasmussen¹	December 8, 2005	40%	38%	22%	500 LV	± 4.5

1 "Do you have a very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable impression of Scott Walker?"

Candidate Political Ideology

Jim Doyle Political Ideology

Poll	Date	Conservative	Moderate	Liberal	No opinion	Sample	MoE
Rasmussen¹	September 14, 2006	7%	43%	43%	8%	500 LV	± 4.5

1 "For each of the following, please let me know if you believe that person is politically conservative, moderate, or liberal ... Jim Doyle."

Mark Green Political Ideology

Poll	Date	Conservative	Moderate	Liberal	No opinion	Sample	MoE
Rasmussen¹	September 14, 2006	50%	26%	9%	15%	500 LV	± 4.5

1 "For each of the following, please let me know if you believe that person is politically conservative, moderate, or liberal ... Mark Green."

Candidate Issue Handling

Candidate Identified with Issues

Phrase¹	Doyle	Green	Eisman	All of them	None of them	Two of them	No opinion
Understands the problems of ordinary people	33%	24%	1%	10%	19%	3%	10%
Will balance the state budget	34%	21%	1%	5%	26%	25	10%
Will keep taxes down for ordinary Wisconsin residents	26%	31%	1%	6%	25%	1%	10%
Will improve access to health care	35%	21%	1%	5%	23%	2%	13%
Will protect the environment	32%	21%	8%	8%	12%	3%	16%
Will help create jobs in Wisconsin	30%	35%	0%	12%	14%	2%	7%
Poll	Badger Poll
Date	October 18-26, 2006
Sample	508
MoE	± 4.0

1 "I'm going to read you a brief series of phrases. For each, please tell me if you think it accurately describes Mark Green, Jim Doyle, Nelson Eisman, all of them, or none of them. ..."

Candidate Identified with Issues

Phrase¹	Green	Doyle	Both	Neither	No opinion
Understands the problems ordinary people face	18%	27%	14%	22%	20%
Will balance the state budget	23%	25%	5%	26%	22%
Will protect the environment	15%	31%	10%	20%	24%
Will keep taxes down for ordinary Wisconsin residents	22%	23%	45%	30%	20%
Will improve access to health care	15%	31%	7%	24%	23%
Will help to create jobs in Wisconsin	22%	26%	13%	18%	20%
Poll	Badger Poll
Date	June 23 – July 2, 2006
Sample	508
MoE	± 4.0

1 "I'm going to read you a brief series of phrases. For each, please tell me if you think it accurately describes Mark Green, Jim Doyle, both, or neither."

Attention Paid to Gubernatorial Candidates

Poll	Date	A lot	Some	Only a little	None at all	No opinion	Sample	MoE
Badger Poll¹	June 23 - July 2, 2006	10%	37%	31%	22%	0%	508	± 4.0

1 "Up to now, how much attention have you paid to the candidates running for Governor of Wisconsin this year?"

Importance of Gubernatorial Election

How Much Difference Gubernatorial Election Makes

Poll	Date	A lot	Some	Only a little	None at all	No opinion	Sample	MoE
Badger Poll¹	October 18-26, 2006	52%	30%	12%	5%	1%	508	± 4.0
Badger Poll¹	June 23 - July 2, 2006	48%	30%	14%	6%	2%	508	± 4.0

1 "How much difference do you think it makes who gets elected Governor of Wisconsin this year?"